PRICING
Real Numbers. No Rate Card.
Every proposal we write is scoped to the business in front of us, so what follows is not a menu. It is the typical starting point we have actually charged for each service, and what moves it. Read it to place yourself, then let the free look turn it into a real quote.
AT A GLANCE
Every Starting Point, in One Place.
What OmniQode has typically charged for each of its nineteen services in Pensacola and along the Gulf Coast. These are starting points from real engagements, not floors and not quotes, and each service name opens that page's own cost section.
| SERVICE | TYPICAL STARTING POINT | BILLED |
|---|---|---|
| ON-RAMPS · ONE TIME | ||
| Brand positioning and messaging | Around $1,500 | One time |
| UGC and social proof | Typically $1,500 | One time |
| Conversion copywriting | Around $1,900 for five pages, around $750 for a homepage | One time |
| Pricing and offer strategy | Typically $2,000 | One time |
| SOP and process mapping | Typically around $2,500 | One time |
| KPI dashboards | Typically around $2,500 | One time |
| BUILDS · ONE TIME | ||
| Web design and development | Around $1,500 on a template builder, around $3,000 custom | One time |
| CRM buildout and automation | Typically around $5,000 | One time |
| THE MONTHLY ENGINE · MONTHLY | ||
| SEO and local SEO | Typically from around $500 a month, to $5,000 or more with depth | Monthly |
| Paid ads management | Typically around $1,000 a month, plus the media | Monthly |
| Social media management | About $1,000 a month | Monthly |
| Email marketing | Warm: around $1,000 to set up, then from $500 a month. Cold: from about $1,500 a month | Monthly |
| Content and authority publishing | Typically around $1,500 a month | Monthly |
| CRM management | Around $500 a month after the build | Monthly |
| SCOPED PER ENGAGEMENT | ||
| Short-form video, Influencer partnerships, Webinars and virtual events, Customer journey audits, Loyalty and churn programs. No starting figure, on purpose: one variable swings each too far for a published number to be honest. | ||
Figures reviewed September 2026. They describe what we have charged, so they move when our work does; a signed proposal's price only moves if its scope does.
HOW WE PRICE
Three Things Decide the Number.
What it is built on, and what is included. Two five-page websites can land a thousand dollars apart because one runs on a template builder and the other is custom, and each is the right site for somebody: builder or custom is its own decision. Page count is close to the least informative thing about a quote.
The hours a job actually needs. Inside every scope our time is billed at $125 to $175 an hour, which is what eight years of doing this work costs. A scope is a judgment about how many of those hours a job takes, made after we have looked, which is why two owners buying the same service rarely get the same number and why nothing here is a floor.
What sits beside it. Positioning run alongside a website costs less than positioning bought alone, because the customer research is paid for once. That is scoping, not a bundle: we sell no packages and nothing here is a tier. The order on this page is the order most businesses go in, each piece scoped on its own.
STAGES ONE AND TWO · ONE-TIME WORK
Built Once, With an End Date.
The six on-ramps settle a decision or install a system, then stop. None carries a retainer, and the research each one produces is what makes the next stage cheaper.
What moves an on-ramp is how much there is to cover: how many kinds of customer positioning has to speak to, how many places proof has to come from, how many pages genuinely carry weight, how many processes need writing down, how many sources a dashboard has to wire. For pricing strategy it is simpler still: whether usable cost data already exists.
Web design and development
- Around $1,500
- Five pages on a template-based builder: credible, findable, and nothing the builder cannot do.
- Around $3,000
- A custom five-page site. Integrations and extra pages move it up; what it is built on moves it more than page count.
Either way the words on the pages are written as part of the build, and your exact number comes out of a written blueprint before anything is built.
CRM buildout and automation
- Typically around $5,000
- One kind of customer, one pipeline, a few people. A solo financial planner is the shape of it.
- Up from there
- Every distinct audience needs its own pipeline, every person their own calendar and permissions, and every tool that has to talk adds work. A fifteen-technician shop is a different build.
Management afterward is around $500 a month: the software itself, the tweaks that keep the system right, and a direct line to someone who knows your business.
STAGE THREE · THE ENGINE
Ongoing Work, Judged Monthly.
The only place a monthly fee belongs: work that has to happen every month to keep producing. Every one of these is judged against a baseline you saw first.
Typically starts around $500 a month and runs to $5,000 or more with depth.
How competitive your category is here sets where you land in that range. Keeping a site running as built is a different purchase, $100 to $500 a month, and SEO starts where that stops.
A flat fee with typical starting points around $1,000 a month, on top of the media.
The media has its own floor: thirty to fifty leads a month at your category's cost per lead. Under about $3,000 a month in spend we are usually not the right call, and we will tell you.
A typical engagement has run about $1,000 a month.
Two dials: how many platforms you run, and how much of the content is video.
Warm has typically started around $1,000 to set up and from $500 a month after. Cold runs from about $1,500 a month.
The state of your list decides most of it. Warm and cold are different jobs under different rules, which is why they are priced apart.
CONTENT AND AUTHORITY PUBLISHING
Typically starts around $1,500 a month.
That covers two deeply researched pieces. What moves it is how much research a piece needs before it is worth publishing.
NO STARTING FIGURE, ON PURPOSE
Five Services We Scope Instead of Guess.
We do not hide numbers. On these five, one variable swings the price so far that a published starting point would mislead you, so each page names the variable instead.
- Short-form video
One question sets it: who holds the camera. A system your team films to a shot list costs a fraction of one where the filming is handled for you.
- Influencer partnerships
The largest line item is the creator's fee, and we do not set it. A single starting price would be a fiction.
- Webinars and virtual events
Scoped per session. The distance between you teaching while we run the room and us producing the whole thing around an expert who is not you is too wide for one number.
- Customer journey audits
Priced by how much journey there is to walk: one way to reach you is a different job from a storefront, a booking system and three inboxes.
- Loyalty and churn programs
It scales with how many distinct kinds of customer you have, not with a package tier, so the number comes out of a short conversation about your customer base.
COMPARING QUOTES
Why Quotes for the Same Work Land So Far Apart.
Ask three agencies for SEO and the quotes will not be close. When SE Ranking surveyed 260 agencies (opens in a new tab) in 2024, 30% charged under $500 a month and 2% charged over $5,000, for a service with one name. Both ends have a reason, and you can ask for it.
A low quote is few hours or a low rate. At a senior rate, $500 a month is about four hours: plenty for a quiet category, nowhere near enough for a crowded one. So ask any low quote how many hours, whose, and what gets done in them. A good cheap quote answers easily.
A high quote often carries a company, not just the work: a sales team, account managers, an office. That is what a bigger firm costs to run, not dishonesty. In that survey 40% of US and Canadian agencies charge over $125 an hour, so our $125 to $175 sits in the upper half by rate. We keep the total down the other way: no sales team and no account managers between you and the people doing the work. Whether you want a firm at all, or a freelancer or a hire, is a question with its own page.
PAYING AND TERMS
What Else You Pay For, and How Paying Works.
Costs that are not ours. Domains, hosting, software subscriptions, ad budgets, creator fees and usage-based tools are paid by you, to them, in accounts that are yours wherever the platform allows it. Every one is named in the proposal before you sign.
The schedule follows the job. A short project is often paid up front, a build is usually a deposit and milestones, and ongoing work is billed monthly. It is written into the proposal, and anything outside the proposal is priced and approved in writing before it starts. There are never surprise invoices.
Monthly work runs on a term you choose. Month to month, three, six or twelve. We recommend twelve, because most of the monthly list compounds and needs the year to show what it can do, and six is about the shortest fair test. Longer terms cost less per month, and paying a term up front brings it down again. Whatever the term, what we build is yours once it is paid for.
QUESTIONS
What People Ask About the Numbers.
Why is a $1,900 rewrite listed next to a $3,000 build?
They are different products. The rewrite is new words for a site that already exists; the build is a new site with its words written as part of it. When the platform under your current site is the ceiling, the $1,100 gap is the honest nudge toward rebuilding, and both service pages say so. The same goes for maintenance at $100 to $500 a month next to SEO at $500 to $5,000: maintenance keeps a site as built running, and SEO starts exactly where that stops.
Why publish prices at all?
Because a number with context is a filter, and a filter removes the people who were never going to buy. Publishing starting points costs us some leads and improves the rest, which is the trade we want when the scarcest thing in the business is the calendar. The pricing and offer strategy page makes the full argument, with the evidence, and we take our own advice.
Do you sell packages or bundles?
No. Every proposal is scoped to the business in front of us, and quoted prices rarely repeat from one client to the next. What does exist is adjacency: work bought alongside related work costs less, because the research it shares is paid for once. That is a scoping fact, not a discount for buying more.
Why not just charge by the hour?
Our time is billed at $125 to $175 an hour inside every scope, but an hourly menu hands you a division problem instead of a decision. You would be estimating hours for work you have not seen done. A scope names the outcome, the starting point and what moves it, and the hours are our problem to get right.
Do I have to sign a long contract?
No. Project work ends when the project does. Monthly work runs on a term you choose: month to month, three, six or twelve months. We recommend twelve, because most monthly work compounds and needs the year to show what it can do, and longer terms cost less per month. Whatever you choose is written into the proposal before anyone signs.
What will I pay for besides your fee?
Whatever the work runs on: domains, hosting, software subscriptions, ad budgets, creator fees, usage-based tools. Those are paid by you, to them, in accounts that are yours wherever the platform allows it. Every one is named in the proposal first, and anything outside the proposal is priced and approved in writing before it starts. There are never surprise invoices.
Do you guarantee results?
No, and be careful with anyone who does. Nobody controls Google, an ad auction or your customers. What we commit to is the work in the scope, a baseline you see before we start, and honest reporting against it every month.
Is the free look the sales call?
It is the first step of the quote. On the free live look we pull up your website, your socials and your funnel and tell you what we see, and the notes are yours whether we work together or not. If it is a fit, the real number for anything on this page comes out of that conversation, because by then we have looked.
Want the Real Number?
It comes out of the free live look, and the notes are yours either way.